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We believe that well defined, company specific, proven processes, methods and practices that can be measured and refined are today’s lifeblood for sales and marketing success. The success of CRM, SFA, and SCM are driven by the effectiveness of these key practices. Sales technologies and CRM initiatives don’t solve a revenue crisis. High performance sales management, sales representative training, selling practices and effective marketing do. Industry analysts report that 60 to 80% of the companies attempting to install Customer Relationship Management Systems (CRM) are failing. A recent Gartner Group report says that the failure rate is approaching 80%.
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