October 09, 2018 | By Scott Snyder
It’s been called: “the new mantra for retailers,” “the next wave in marketing,” and simply, “a must.”
According to a recent survey, 85% of retailers plan to implement this kind of system the next five years because they know they will be left behind if they don’t.
So why are so many businesses moving to a Unified Commerce Solution today?
Here are 10 real-world reasons.
1. Sell More Products & Services
With a Unified Commerce Platform you’ll gain access to intelligence about your customers and all their interactions with your business allowing you to develop a high-velocity sales pipeline.
A sales reporting system will keep you updated in real-time, allowing you to Organize, Track & Manage Your Deals!
2. Save Valuable Time
A Unified Platform will allow your employees will be able to log into one app to manage all their sales, marketing and customer service activities.
That means they are going to be able to save valuable time and be able to focus on what matters most, growing your business.
3. Access a 360 Degree View of Customer
Unified Commerce goes beyond just collecting and tracking data, it allows your entire organization to collaborate by accessing a single record for each of your customers.
Imagine the possibilities if you were able to view all your customer touchpoints including purchase history, cases, browsing behavior, personal preferences and more in one customer profile.
4. Eliminate Data Silos
One of the main reason why unified commerce is a top priority is because it helps eliminate barriers to the flow of your customer data across your entire organization.
This is a tremendous benefit as it can help organization improve employee morale, decision making, productivity, customer satisfaction, revenue and much more.
5. Gain A Competitive Advantage
With the right Unified Commerce Platform you can take your existing business to new LEVELS you never knew were possible because you’re going to be able to transform your customer data into actionable business intelligence that your competitors could only dream of having.
6. Eliminate Costly Apps
A Unified Commerce Solution comes with a complete range of tools already integrated and available at your fingertips on day one.
It saves you from having to purchase costly apps that are expensive to deploy and maintain.
7. Become Customer Centric
Today’s most successful businesses are customer centric and with a Unified Commerce Platform customer data is unified you’re going to have the tools to join the list. That means you’ll be able to identify your best customers and launch campaigns to find more of them in the right channel at the right time.
8. Increase Productivity
A good Unified Commerce Solution will give you everything you need to collaborate, share, and make smart decisions across your entire organization.
It’s going to help to bring together all of your sales, marketing, and customer service resources into one platform so you can enjoy the perfect 360 degree view of your business.
9. Access Research Tools
A successful brand strategy requires that you have a deep understanding of your ideal customer. With a Unified Commerce Platform you’re going to have the tools you need to build buyer personas based on research, surveys, interviews, and more...
10. Mobilize Your Sales Force
As a professional on the move, you need fast access to the information that drives your business anytime and anywhere.
With a unified platform that has the ability to deliver real-time mobile access to your sales data, customer relationships, deals, product details and much more...